Question 1

Do You Have Life Insurance?

Accepted Answer

Canadians clearly prioritize life insurance, with the graph below showing what percentage of those surveyed have and don’t have this type of coverage.

Question 2

Why Don't You Have Life Insurance?

Accepted Answer

Considerations, coverage needs, quotes and policies causing a lack of cover

Question 3

Why Have You Chosen Not To Buy Life Insurance?

Accepted Answer

More than 70% of respondents agree high costs prevent them from having life insurance

Question 4

Which Type Of Insurance Is Most Important To You?

Accepted Answer

Canadians say car insurance is the most important cover

Question 5

What Made You Decide To Get Life Insurance?

Accepted Answer

Over a quarter chose life insurance as an investment

Question 6

How Did You Buy Your Life Insurance Policy?

Accepted Answer

Over a third of respondents purchased life insurance from an agent

Question 7

What Kind Of Life Insurance Have You Bought?

Accepted Answer

Whole life insurance the most commonly purchased type of life insurance

Question 8

How Much Does Your Life Insurance Policy Cover You For?

Accepted Answer

Just under 50% of Canadians surveyed insured for $100,000

Question 9

How Much Value For Money Is Your Life Insurance?

Accepted Answer

The majority of those surveyed agree that their life insurance is worth it or good value.

Question 10

How Would You Describe Your Knowledge Level On Life Insurance?

Accepted Answer

38.5% of respondents say they have expert level knowledge of life insurance

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*Forum Research Inc, 2022

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